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Sales and Marketing

9 courses in Sales and Marketing.

Business and Marketing Writing (211)

Write great marketing copy to improve your company's image and your chances of getting hired or promoted.

Tuition: $95.00

Certificate in Sales and Marketing Management (169)

Keep your career moving forward with Binghamton University online education and training courses. These are the same courses available through the American Management Association Communications (AMACOM) Self-Study program. You can fine-tune your present skills, learn new ones, and enrich your career with a flexible learning plan that fits your schedule, strengths, budget, and career goals.

Tuition: $480.00

Effective Selling (252)

Learn the secret to converting a potential customer into a long-term asset. Find out how to lay the groundwork for repeat business and your future success.

Tuition: $95.00

Fundamentals of Marketing, Fourth Edition (100)

Gain the skills to: * Manage the entire marketing process, from initial concept to final sale, with greater confidence and consistency * Integrate advertising, sales promotions, and public relations into your overall marketing strategy * Apply the four P's of marketing-Product, Price, Place, and Promotion-to your company's unique needs * Design a marketing information system that will give you a competitive edge in the marketplace * Market and sell your products and services-at a profit Learn how to: * Employ advanced market research techniques to gather critical marketing data * Develop new product strategies and create opportunities for mature products * Target market segments and identify buyer behavior * Set prices for products or services to maximize profits * Evaluate-and adjust-existing distribution channels to capitalize on current marketing conditions

Tuition: $95.00

How to Write a Marketing Plan (118)

You can arrive at a workable marketing plan by luck, or by trial and error-or you can jump start the process with this time-tested self-study that will show you how to turn your ideas into strategies and your plan into a success story.

The focus here is on planning. As a marketing planner, what key factors should you consider? And what should you know about analyzing information once itís collected? The course guides you through the process, starting with the crucial links between the marketing plan and the corporationís overall business strategy. You will learn new methods for taking stock of key environmental factors-economic trends, technological changes, competitorsí moves-and for analyzing the market with an eye toward accurate sales forecasting. This course will also help you sharpen your product and pricing strategies. It gives you a new context in which to review your sales program and distribution systems. Once you've completed the course work and reviewed the case study, your marketing plans will almost write themselves.

Tuition: $95.00

Marketing Your Business on the Internet (641)

Find out how you can affordably market your business on the Internet from an e-commerce expert. In this practical, hands-on course, you'll learn little-understood secrets about the types of businesses that thrive on the Web. Then, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll even learn several low-cost promotion strategies that you can use to drive visitors to your site.

Tuition: $95.00

Pay Per Click Marketing (622)

This nationally recognized Pay Per Click Marketing (PPCM) online course and training program has been developed because of the high demand for Pay Per Click marketing specialists. Pay Per Click Marketing (PPC) is a sub-set of Search Engine Marketing, and refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad. These ads appear on search engine results pages and sometimes on the pages of sites within a search engineís network of partners.

A job in the paid search industry can be unbelievably lucrative. As noted recently by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels." This extreme demand means Pay Per Click Marketers can pick and choose their jobs and/or clients. Experts in select specialties such as Pay Per Click Advertising are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN.

Tuition: $1495.00

Professional Sales Skills (404)

Discover how to begin a successful and rewarding career in sales.

Tuition: $95.00

Search Engine Marketing (SEM) (620)

This nationally recognized Search Engine Marketing (SEM) online course and training program has been developed in direct response to the skyrocketing growth of the search engine industry. This comprehensive program covers all aspects of search engine marketing including; search engine optimization, pay per click marketing and web site copywriting. These are the essential components for understanding this unique and growing career field.

As noted by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."

Tuition: $1895.00

Last Updated: 4/24/14